The simple but ambitious task of the West of England Local Enterprise Partnership is to foster the growth of the economy and in particular jobs. One of the LEP's explicit objectives is to deliver "a well- motivated workforce with the skills to meet business need".
The Employability Chartermark was launched by Colin Skellett, Chair of West of England LEP, at the 'Building Bridges: Work into Schools' conference 2 October 2012, which was attended by over 100 businesses.
The simple but ambitious task of the West of England LEP is to foster the growth of the economy and in particular jobs. One of the LEP's explicit objectives is to deliver a well-motivated workforce with the skills to meet business needs.
A consistent message emerging is the need to improve the employability skills of young people entering the labour market – at all levels, from school, college and university. Crucially this is not about qualifications, but other skills and attributes a young person needs to land his or her first job.
The Employability Chartermark is awarded to education institutions and businesses in recognition of their commitment to, investment in, and delivery of work-readiness in young people.
Participation in the Employability Chartermark can produce tangible results for both education institutions and businesses. Education will see benefits such as knowledge of job opportunities, access to more work experience, up to date information on career routes and support for employability skills including mock interviews, CV writing, workplace visits and other employer expectations of staff..
Businesses have great opportunities for staff development in coaching, influencing and developing presentation and negotiation skills, to influence the educators in the importance of young people to be work ready, to talent spot and to have happier staff. Evidence tells us that allowing staff to volunteer can have a positive effect on staff retention, motivation and recruitment as well as business reputation.
For education the Employability Chartermark offers:
- Recognition to the establishment for its comprehensive committed work in regard to employability
- Opportunities to work more closely with local and national employers
- A framework to make a real difference to young people, with measurable outcomes
For businesses the Employability Chartermark offers:
- Recognition for community engagement or Corporate Social Responsibility
- A chance to engage more fully with the local community and education
- An opportunity to influence provision